Signage & Wayfinding
BOND Creative's team designed a wayfinding and signage masterplan for West Block and the retail stores present in the plaza. It is a system designed for both residents of West Block and customers of the retailers.
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Client:West Block
Category:Residential Signage & Wayfinding
Date:September 02, 2020
West Block, located in Edmonton’s Glenora district, has developed it’s first phase to include 100 West Block, a luxury residential tower, 300 West Block, a three-storey commercial building, and a 2 level parkade for residents, tenants and retail shoppers.
BOND began by reviewing the wayfinding masterplan for vehicular and pedestrian traffic flow and identifying decision points and areas of high visibility. The challenge was to create an effective retail presence along the main thoroughfare that will draw customers to the plaza area within the development. BOND created landmark pylons with dynamic angles, resembling characteristics of the brand, that intuitively draw visitors into the open plaza.
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