Calgary Stampede

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Signage and Wayfinding

BOND Creative has been engaged with Calgary Stampede for over a decade - from the task of re-designing the existing identity, developing brand guidelines and corporate stationery, to wayfinding, interpretive, and recognition signage solutions for both Ten-Day Stampede related applications and year-round park requirements.

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Client:Calgary Stampede

Site signage becomes a key stakeholder in maintaining a consistent unique link from one end of the park to the other. BOND is instrumental in designing and maintaining the brand vision. The consistent use of typography, graphic elements, and materials that blend to give an upscale western look & feel to the signage, and clarity in its presentation of information. Aside from working on exterior and interior wayfinding needs, BOND also worked on other identity related projects such as vehicle and scrim graphics, as well as the staff uniforms.

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