Dominuim – Christie Crossing
Wayfinding & Signage; Brand Identity
Christie Crossing contracted BOND Creative to design branding identity and signage guidelines for their new retail and commercial development.
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Client:Christie Crossing
Category:Branding & Identity Commercial & Retail Corporate Signage & Wayfinding
Date:August 23, 2023
Situated in the heart of SW Calgary’s flourishing Christie Park neighbourhood, Christie Crossing is a mixed use retail and commercial development with a modern architectural vibe. It required a strong brand presence and tenant signage guideline that not only maintains the integrity of the development but creates a sense of place equal to the character of the project.
BOND provided an effective identity design that was utilized for promotion during the construction phase of the project. In its permanent form the Christy Crossing identity is equally effective during the day and for evening illumination. Retail and commercial tenant design standards sets the tone and maintains consistency from tenant to tenant. We are proud to say this has lead to Christie Crossing obtaining full occupancy.
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