Donor Recognition - Donor Wall and Plaque Designs
The RESOLVE Campaign is a unique collaboration of nine Partner agencies raising $120 million to build affordable and supported rental housing for 3,000 vulnerable and homeless Calgarians. RESOLVE engaged BOND to design a donor system that would recognize these partner agencies and other donors that included a donor wall, information plaques, and door recognition plaques.
The result was a modular donor wall sign system that included strong well-known branding elements from RESOLVE (the red roof), a unique identifying characteristic of the specific housing location represented (the wood or stone), and different levels of giving differentiated by plaque thickness, colour, material, text weight, and text material. BOND also produced a unique plaque naming convention and assembly guideline to ensure accurate production and installation for all housing locations.
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