Town of Ponoka

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Signage and Wayfinding

BOND Creative was brought on board to create new signage solutions that will resonate with the brand positioning. BOND began by conducting a signage and wayfinding audit. The primary purpose of the audit was to critically analyze the existing welcome and vehicular wayfinding signage through the main arteries of the town, and assess its effectiveness for first time visitors.

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Client:Town of Ponoka
Category:Civic & Government Signage & Wayfinding
Date:February 2, 2020

The town has also expanded over the years and requires new locations of the welcome signs to suit its current borders. BOND designed a system that utilized the brand colour palette, for consistency, and darkened the hues to maximize contrast for the wayfinding information – critical for effective communication.

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